Leading Korean Beauty Brand Has Launched in Sydney

innisfree green tea seed serum


Innisfree from South Korea has opened a stand-alone store in Sydney (check out the special deals!)

Posted on March 21, 2019

Innisfree is South Korea’s biggest beauty brand.  It was established in South Korea in 2000, as the country’s first natural beauty brand and is sold in 14 countries.

The unique skincare brand was way ahead of its time with its natural beauty approach, especially for Asia. The concept is based on the founder’s grandmother’s beauty recipes she made in her kitchen. The base of the natural products ( and her recipes) initially was green tea.

Globally, this brand is BIG, with over 170,000 stores amassing over 19 years – and they haven’t yet gone into Europe or the UK.

Bondi Beauty founder Renae Leith-Manos
Bondi Beauty Founder Renae Leith-Manos at Innisfree

A store opened in Melbourne last year, and a flagship store will open in Sydney soon, with the QVB store the first in New South Wales.

Innisfree have over 20 million patrons in Asia, the Middle East and now Australia. The natural ingredients hail from Jeju island, south of South Korea, a holiday location for Koreans looking to get back to nature and relax.

It is reputedly packed with natural ingredients now harvested in the skincare and makeup by Innisfree.

The brand is dedicated to making the world a better place through preservation, recycling, art, architecture and literature. The focus is on inner and outer beauty, and about caring as much for the environment as much as the outer appearance.

Innisfree is bringing Australians the chance to experience the South Korean trend before Europe or even London.

Innisfree Green Tea Seed Serum

Innisfree green tea seed serum is one of the hero products and 13 are sold globally every minute.

The store is as beautiful as it is clean.

There is amazing natural skincare, a gorgeous range of bespoke foundations, strong lip colours in glosses and lipsticks, DIY cheek and eye palettes, fresh home fragrances, and a huge range of travel facial masks that start at $2 each.

Innisfree Natural Beauty
Innisfree Natural Beauty

Meanwhile in store TOMORROW:

●  The first 100 people that spend $50 on the opening day will get free VIP Vouchers for a free product every month for three months, a limited-edition Eco-Tote Bag and an innisfree Most-Wanted Kit (3pc global best-sellers).

●  The next 1,000 people that spend $50 on the opening day will get free a limited-edition Eco-Tote Bag and innisfree Most-Wanted Kit (3pc global best-sellers).

Click here for the store’s online site.

Avatar photo
Renae Leith-Manos

Editor and Founder of Bondi Beauty

Renae Leith-Manos loves fitness, new beauty products, long chats and long flights. She is at her best when traveling the world writing about luxury hotels and Michelin Star restaurants (www.renaesworld.com.au). She has had a colourful media career as a journalist inmagazines and newspapers, in Australia and Asia. She spends her time writing, cooking, consulting to new businesses, running and working out.

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