Cosmetify has released their 2021 Beauty Influencers Rich List. Below are our favourites.
To find out how much some of the biggest beauty influencers earn on social media, Cosmetify factored in three social platforms: YouTube, Instagram and Tik Tok.
The list contains the top ten beauty influencers in the world from the 2021 Beauty Influencer Rich List, determined by the earnings these influencers receive per post across their social platforms. Out of the ten, we chose out top six in order of rank.
Cosmetify was created to reinvent the beauty shopping experience. Their platform compares the prices of thousands of beauty products, helping consumers get the best value for their money globally
Each year they evaluate some of the top beauty influencers in the world to see what they are earning based on their influence through social media, and how much they earn per post on across their platforms.
Here are our top six according to rank of social media earnings per post:
Huda Kattan – Combined $165,402 – Ranking #1
Huda Kattan aged 37, is an American makeup artist, beauty blogger, and entrepreneur. She is the founder of the successful cosmetic brand Huda Beauty, which launched in 2013.
The Huda Beauty label achieved success with sales of her first product line of false eyelashes, which were famously worn by Kim Kardashian when it launched in 2013.
Huda’s company, which is based out of Dubai, later began to offer other beauty products, including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations, concealers, baking powders and liquid eyeshadows
Huda achieved popularity on Instagram, attaining more than 47 million followers as of 2020. She films most of her content for Instagram and other social networks, providing unique tutorials on ways to use her products and how to expertly master the use of her intensely coloured and pigmented eyeshadows.
James Charles – $150,733 Combined – Ranking at #2
James Charles Dickinson is an American beauty Youtuber and make artist. Whilst working as a local makeup artist in his hometown of Bethlehem in New York, James started a YouTube Channel posting makeup tutorials.
Since then, his growth on Instagram has pushed him to one of the highest paid influencers on Instagram for 2021 with more than 27.3 million subscribers.
James is a controversial character, who has appeared on The Ellen Show and became the first male model to represent cosmetic brand CoverGirl. He openly speaks his mind about a variety of political matters and has even been called out as a racist at times for some of his remarks on social media on a variety of topics. However, that has stopped the flow of increasing fans following him.
Most of his content is makeup focused where he shares his favourite products, and films extravagant tutorials, beginning each video with his personalised catchphrase of ‘Hey Sisters’.
Mari Maria – $72,873 Combined – Ranking at #4
Mari Maria launched her YouTube channel in September 2014, posting makeup tutorials inspired by makeup queen La Muerte from the movie The Book of Life.
Since then, she has become a makeup and beauty guru, earning more than 9 million subscribers on YouTube, over 2.1 million on Instagram, and more then 14 million fans following her on TikTok.
Mari is Brazilian born and speaks Portuguese.
She posts content which is both informative and funny with respect to beauty, sharing life stories along the way, of being a mum whilst being one of the most successful beauty influencers around the world.
Yuya – $63,894 Combined – Ranking at #6
Mexican born, Yuya, real name: Mariand, was given her nickname by her uncle who named her after a famous Mexican TV Show character. She created her YouTube channel in 2009 called ‘lady16makeup’ after winning a makeup content when she was only 16 years old.
In March 2016, she was one of seven female influencers who joined the United Nations Sustainable Development Action Campaign helping to create better environmental awareness, and achieve gender equality, empowering women, and girls all around the world.
She currently sits with more than 25 million subscribers on YouTube, with a total view of around 2.5 billion plus on her videos.
Nikkie Tutorials – $55,759 Combined – Ranking at #7
Nikkie is a Dutch makeup artist and beauty blogger. Her real name is Nikkie de Jager and she rose to fame in 2015 on YouTube, when she launched a video called ‘The Power of Makeup’ which became one of the most popular makeup videos online at the time.
In 2013, she became the head makeup artist for the RTL 5 show called ‘I Can Make you A Supermodel with Paul Fisher, an American modelling agent. In 2015, Nikkie began to work freelance with hair and makeup, focusing on her social channels, creating interesting beauty content.
In 2017, Forbes magazine named Nikkie as one of the top ten beauty influencers in the world. She has also won the award for YouTube Guru at the Shorty Awards for Choice Fashion, Beauty Web Star at the Teen Choice Awards. She is now the Global Beauty Advisor for Marc Jacobs Beauty.
Camila Coelho – $31,265 Combined – Ranking at #10
Aged 32, Camila is a content creator and entrepreneur best known for her YouTube and Instagram presence, as well as her fashion line which launched in 2019.
She first launched her YouTube channel in 2010 and rose to fame quickly through her makeup and beauty tutorials. Camila’s success as a content creator turned entrepreneur puts her at the forefront of next-generation businesswomen who have outgrown being mere Instagram and YouTube influencers.
In November 2020, she was interviewed by Business Insider, revealing she once started out working behind the Dior counter of Macy’s. And now, through her stardom as one of the most influential beauty gurus on social media, she attends parties in Paris hosted by Dior, where she has met some of the best head in the industry, wining and dining.
She also launched her own beauty line called Elaluz in 2021, which sells exclusively on Net-a Porter and Revolve, who also sell her fashion line.