These are the exciting beauty trends we predict for 2018
It’s our favourite time of year here at Bondi Beauty! Beauty season is here and we are being bombed with some of the latest beauty products from around the country, and the globe.
Sephora just had their 2018 beauty launch, where the latest beauty brands present themselves to the media.
Here are some trends we are seeing:
BB Founder Renae Leith-Manos road testing new products for Sephora.
The biggest trend both from new ranges about to go into Sephora & from overseas is organic, and natural products. Everybody wants them.
The vast majority of new brands including LA based Arcona, and New York’s First Aid Beauty have many products in the range which come with clear ratings for whether they are vegan, tested on animals, organic, chemical-free and so on. Many tick all of these boxes.
They contain plants, herbs and all sorts of derivatives from plants and natural food products. We like.
It’s clear that globally, consumers want natural beauty.
2) HEALTHY BEAUTY:
The BB team are obsessed with this new brand. Yuni is a new American beauty brand created by yoga instructors.
The second trend is products that promote health as well as beauty.
This new LA beauty brand Yuni Beauty is the ultimate accessory for the yogi or health retreat junkie or even for runners. Founded by yoga teachers, these products are practical, innovative and actually work.
Chillax is already a favourite with the Bondi Beauty (BB) team – a muscle recovery gel you slide on to your skin which dries in seconds and provides at least 45 minutes of cool muscle refreshment. Brilliant before a run, yoga or any sport.
3) SPECIALISED SKINCARE:
Skin Inc make highly specialsed bespoke beauty.
Skincare into 2018 is all about treatments and specialised facial and body products. Peter Thomas Roth for example have an incredible Hungarian thermal water range, from the founder’s home country, famous for their spas.
It is thermal, so heats up as you add water, and is brilliant to reduce redness and plump the skin.
Skincare is becoming more specific, rather than a one-size fits all approach. For example, Skin Inc sell separate products they mix together to make the perfect potion just for you.
4) COLOUR PALETTES:
Just check out the eye pallettes from Smith & Cult, who by the way are releasing 80-100 new products this year, and you will see colours to make your heart sing! We are talking bright, feminine and gorgeous. (You can read more about them here).
Tarte also have gorgeous bold pallettes coming, and these babies stay on. Yes!
5) THE EYES HAVE IT:
Eyes are going to be the focus of cosmetics brands this year. Winged liner, layered liner (as in black on brown on gold) and even liquid liner UNDER eyes are all trends on their way to Australia by many brands including Marc Jacobs.
6) HAIR IS CHILLAXED:
Dry Bar hair care, which has a beautiful fragrance.
Hair is all about being chilled, so relaxed curls, straightened hair that is not too straight, and dry shampoo with colour in it ( we love DryBar’s brunette shade) is brilliant for the weeks in-between your colour.
7) HAIR PRODUCTS SMELL INCREDIBLE:
Hair brands are investing more in the fragrance of their hair products, as consumers demand products that leave hair ever so sweet. We love this trend!
8) LONG LIPS:
BB Founder Renae Leith-Manos road testing Kate Von D Studded Kiss lipstick.
Kat Von D is leading the charge in long wear lipstick with Studded Kiss, a creme lipstick that lasts HOURS and comes in hot bold colours. Givenchy also has gorgeous strong, lasting lip colours.
9) NATURAL FRAGRANCES:
Commodity fragrances; strong, fresh, natural.
Nest and Commodity are two of many fragrance brands turning to more natural but strong fragrances going forwards, and many fragrance houses have turned to strong scents as they are selling so well. Woody scents are big, like Wood Infusion from Goldfield and Banks Australia.
10) LOWER PRICES :
Ok so some products are only a few dollars cheaper, but it’s a trend to be celebrated! Several brands have reduced prices to sit under the $30 mark including Kat Von D whose new lipstick is now $29.
Renae Leith-Manos travels the world writing (www.renaesworld.com.au). She has had a colourful media career as a journalist in many magazines and newspapers, and spends her time writing, consulting to new businesses, running, doing yoga, swimming & cycling.
She's likes healthy eating, but thinks chocolate cake is just as important as kale chips.
She spends most weekends hanging out with her gorgeous twins.