You Must Try These 12 Female-Founded Beauty Brands Now

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These girl bosses have not only created their own business, they have also dominated the beauty industry with some pretty fab hero beauty products you must try.

Here’s 12 Female-Founded Beauty Brands you need to try.

The list includes celebrity hairstylist, Jen Atkin who started their own haircare range OUAI, and Australia’s very own Ava Matthews and Bec Jefferd who made sunscreen sexy with Ultra Violette, to Carla Oates, who created The Beauty Chef to support inner beauty through ingestibles packed with probiotics.

Here are 15 amazing female-owned beauty brands worthy of adding to your shopping cart.

The Beauty Chef by Carla Oates

Hero product: Inner Beauty Essential RRP $69

The formulas are packed with probiotics to support gut health, which will in turn support your skin. Beauty literally from the inside out.

Nudestix by Taylor Frankel

Hero Product: Nudies Matte All Over Face Colour Blush & Bronze RRP $49

The stick formula makes it so easy to swipe on the cheeks, blend out with the brush that comes with the product, glow and go. 

And of course, our favourite shade is the ‘Bondi Bae’ cream bronzer.

Ouai by Jen Atkin

Hero Product: Wave Spray RRP $43

Kardashian-hair stylist Jen Atkin created OUAI, a beautiful range of hair products. 

The products have that cool-girl vibe, with the wave spray creating beachy, tousled waves for an effortless look.

Glow Recipe by Sarah Lee and Christine Change

Hero product: Watermelon Dew Drops RRP $51

The name of the brand doesn’t lie- this brand will give the skin a beautiful glow with each product being powered by real fruit extracts.

The results? Expect soft, plump and hydrated skin that is easy to fit into any skincare routine.

Ultra Violette by Ava Matthews and Bec Jefferd

Hero Product: Queen Screen SPF 50+ Luminising Sun Serum RRP $47

Ultra Violette has made sunscreens sexy.

Applying SPF is the most important step in the skincare routine and Ultra Violette’s formulas will make even those who hate SPF love it.

The products provide SPF30 and SPF50+.

tbh. by Rachael Tyers

rachel tyers tbh. skincare
rachel tyers tbh. skincare

Hero Product: Acne Hack Cream RRP $55

Rachael Tyers created this Aussie skincare brand after struggling with acne and was on a mission to empathise with other people who struggled with acne.

Cue the acne cream, the brands hero product that uses a new and scientifically proven method for treating acne, a technology called ‘biofilm’ to treat the bacteria on the skin.

My Glow 2 by Catie O’Neil and Olivia Burrows (A)

Hero Product: Original Exfoliating Glove RRP $34.95

My Glow 2 created a handmade silk exfoliating mitt, which makes exfoliating the skin or removing fake tan easy and effortless. 

This mitt is perfect for those with sensitive skin as the silk will not irritate the skin, but also leave the skin silky smooth.

Naked Sundays by Samantha Brett (A)

Hero Product: SPF 50+ Collagen Glow 100% Mineral Perfecting Priming Lotion RRP $39.95

Naked Sundays has made SPF 50+ products that not only protect the skin, but work perfectly under makeup to prep and prime the skin.

Bangn Body by Priscilla Hajiatoni

Hero Product: Firming Lotion RRP $48

This infamous yellow tube has been everywhere on Instagram, and for good reason. 

This multi-use body and face moisturiser has beautiful, natural hydrating ingredients that the skin is going to love.

Plus, it is fast-absorbing and smells delicious.


Hero Product: Forest RRP $179 

A modern Australian fragrance brand, that has sustainability in the heart of all the products. The fragrances are non-toxic, cruelty-free and vegan, which is great.

Esmi by Evette

Hero product: Hyaluronic Hydrating Serum RRP $65

Everybody can benefit from a hyaluronic acid-based serum to hydrate the skin. 

This Aussie brand favourite is fast absorbing, plumping and packed with hyaluronic acid plus niacinamide. 

Imbibe by Felicity Evans 

Hero Product: Miracle Collagen from RRP $45 

This Australian, female-owned and created business specialises in ingestible beauty products with its infamous miracle collagen to help boost the skin’s glow factor. 

The brand also has a range of topical skin care with collagen to boost the skin’s plumpness.

Kelly Smith


Bondi Beauty's beauty contributor and aspiring beauty writer, Kelly is obsessed with all things beauty and can probably be found researching skincare ingredients or trialling a new foundation to give her an all-over glow. She swears by green juices, matcha lattes and spicy margaritas- because it's all about balance.

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