Brows have become the eye of the beholder, with many instagram feeds of beauty enthusiasts and influencers filling their pages with feathered brows, peacock brows, and coloured brows, all becoming the focal point of personal expression on the face.
There are many mixed opinions on the best looks for brows. Some like it simple, some like it loud, with brow commitment being strong and disparate, with others wanting a quick natural look, and others happy to spend hours on achieving the perfect brow.
To provide consumers with the right type of beauty arsenal tools to help achieve the perfect brow, no matter the level or look, Sephora Collection (their in-house range of beauty products) has dropped five new products designed to suit your personalised brow agenda.
According to Sephora, brow products are some of the most replenished products, meaning shoppers are constantly dabbling in brows and wanting new products. This could mean it’s not just a passing trend, but something being incorporated into most people’s beauty routine.
Taking all of that into account and watching what the beauty consumer is wanting time and time again. Sephora decided it was time to listen and have upgraded their existing brow product range.
After spending thousands of hours going through thousands of reviews, the Sephora Collection team identified a common thread in their brow beauty collection, especially with their Retractable Eye Pencil.
Although rated as one of the top selling products at Sephora, the feedback suggested a simple addition: a spoolie on one end to through the brows. So, Sephora Collection endeavoured to make the update, but they didn’t stop there. Four other formulas have also been introduced alongside it, challenging premium brands with their competitive prices.
The packaging is also in favour of sustainability complimenting the Sephora Collection’s eco-friendly initiative.
According to Stylecaster.com who interviewed Beth Hayes, Vice President of Sephora Collection, within the beauty industry, a hullabaloo has been raised over the legitimacy and integrity of customer reviews. Where many review are created by bots, or written by people who haven’t even tried the product.
At Sephora, purchases are tracked with accounts and memberships. After you purchase a product, you have sixty days to leave a review using your account to details to log in and review, making it easy for Sephora to determine whether you truly bought the products of not. Without a Sephora account, you can’t leave a review of a product.
So, Sephora takes the review process seriously and actually consults reviews when deciding what products to reformulate or launch.
The new brow products are yet to launch here in Australia, but here’s what to expect when they do arrive to our shores.
The only skincare mask kit you’ll need to go here, there and everywhere. Perfectly sized for travel (or TO? keep at home), with a mask for any skin occasion.
Each masks smells exactly like the ingredients on the packaging. With the Get your Glow peeling mask smelling of juicy papayas, the Keep Your Cool gel mask reminding me of candy canes, the Draw it all Out peeling mask is strong with forest plums, and the Pores be Pure mud mask smells like a delicious berry breakfast bowl of forest fruits and strawberries.
Whether you want to draw out dirt and grime, renew skin cells, clarify tone or calm the skin from skin irritations and breakouts, this multi-tasking skincare kit is your answer to obtaining clear skin.
In the morning I used the Keep Your Cool and the Get Your Glow On Mask, as they worked to revitalise the skin by boosting hydration and calming any redness and blemishes. My skin felt fresh and stayed dewy all day after using.
For the evening I used the Draw It All Out and Pores Be Pure Masks, both of which were great for removing dead skin cells and other nasties from clogged pores. Skin felt squeaky clean and youthful looking after using.
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