These Are the Beauty Products That Sell Every Minute

The world’s favourite beauty products that sell every minute – or sometimes second.

In 2017, the global beauty industry was valued at USD $532 billion. There’s also no signs of the industry slowing down, with projected reports suggesting the industry will be worth USD $863 billion by 2024.

Within this massive net worth, around the world, there’s the potential for products to become immensely successful.

Consequently, a number of products have gained such a following that they sell every minute – or for some, every second.

These are some of the best-selling beauty products that literally fly off the shelves.


Maybelline New York Great Lash Mascara: one sold every 2.5 seconds globally

Maybelline's Great Lash mascara has been a best seller since 1971
Maybelline Great Lash is sold every 2.5 seconds

Many people would be familiar with Maybelline’s popular mascara thanks to its iconic pink and green tube.

First hitting the market in 1971, and still remaining a best-seller, this mascara has a creamy formula that dries ultra-fast.

Available in Very Black and Blackest Black, it’s perfect for an everyday look. However, it still works to lengthen and thicken the eyelashes.

Easy to apply and easy to wash off, this has been a staple for many – globally, one is sold every 2.5 seconds.

MAC Lipstick: One sold every second globally

MAC Lipstick Ruby Woo sells
MAC Lipstick’s best selling colour worldwide is Ruby Woo

MAC Cosmetics originated in the kitchens of makeup artist Frank Toskan and salon owner Frank Angelo, the pair frustrated with the lack of makeup available that photographed well.

So, in 1984 in Toronto, Cananda, they started creating their own cosmetics, and what was born was a multinational brand that now sells in over 90 countries.

From pinks, nudes, reds and browns, MAC has over 200 shades of lipsticks, available in six different textures. Globally, one of these sells every second.

The best-selling shade worldwide is Ruby Woo, which is a red retro matte lipstick. Selling four every minute globally, this is popular for a reason. Designed with a long-wear formula, it’s is an intense colour that will last the day. 

The best-selling shade in Australia is Velvet Teddy (RRP $36 AUD), a gorgeous nude, deep-tone beige colour. Using a creamy rich formula, this also has a matte finish.

Benefit Cosmetics Precisely, My Brow Pencil: One sold every five seconds globally

Precisely, My Brow Pencils sells one every five seconds.

Benefit has become an industry leader on how to sculpt and shape good brows, and their product proves it. Every five seconds, one of The Precisely, My Brow Pencils (RRP $43 AUD) sells globally.

This ultra-fine, brow-defining pencil was awarded the InStyle Best Beauty Buy: Brow product in 2018.

The pencil draws full, natural-looking, brows in seconds due to the creamy, pigmented formula.

With a rich yet buildable colour, this product is smudge-proof, waterproof and lasts up to 12 hours.

It’s also available in both full and mini sizes, and there’s even an app to test out how it’ll look one one’s own brows.


Elizabeth Arden Eight-hour Cream Skin Protectant: one sold every minute globally

Elizabeth Arden Eight Hour Cream Skin Protectant is popular worldwide
Elizabeth Arden Eight Hour Cream Skin Protectant – One sold every minute

Created in 1930, this Eight-hour Cream Skin protectant (RRP $28 AUD) helps soothe, restore and relieve chapped, cracked and dry skin.

The cream had almost instant success, and one that has remained for almost 80 years as one of Elizabeth Arden’s most popular products.

A combination of Vitamin E and petrolatum is what makes this cream so effective, and it was in this cream that petrolatum first had its cosmetics uses. Petrolatum is a skin-soothing beta-hydroxy, ideal for relieving and restoring chapped and damaged skin. 

The formula was so beneficial that Arden even used the cream to soothe her horses’ legs. 

Globally, one is sold every minute.

Innisfree Green Tea Seed Serum: 13 sold every minute

Innisfree Green Tea Serum
Innisfree is South Korea’s biggest natural beauty brand, and 13 of these are sold every minute

Innisfree is South Korea’s largest natural beauty brand.

With over 170,000 stores worldwide, and more than 20 million global customers, this is one of the most popular brands to originate from Asia.

One of their best-selling products in the Green Tea Seed Serum (RRP $40 AUD), and approximately 13 are sold globally every minute.

This serum delivers antioxidants and hydration to the skin, and it’s designed to give skin a healthy glow.

A blend of Jeju Green Tea extract and Green Tea Seed Oil combines to deliver a cleanser that creates a balanced and dewy complexion.

It also contains Dual-Moisture Rising Technology, which protects the skin’s moisture path to prevent water loss. Further, seed oil creates a moisture barrier on the skin, both working to enhance and protect hydration.

Trilogy Certified Organic Rosehip Oil: One sold every 20 seconds

Organic rosehip oil from Trilogy is a worldwide best seller
Organic rosehip oil from Trilogy; one bottle is sold every 20 seconds

This organic rosehip oil from Trilogy (RRP $25.95 AUD) has incredible anti-ageing properties, while also assisting in skin renewal and repair.

Using the highest quality rosehip oil that is sourced from the mountains of Chile and South Africa, this serum is highly concentrated in powerful antioxidants and essential fatty acids.

This helps to improve skin elasticity and hydration, and it can also be used to reduce scars and stretchmarks.

Certified organic, cruelty free and naturally sourced, this is a product that doesn’t damage the environment. Additionally, it’ll leave skin renewed and restored. With multi-benefits such as those, it’s easy to see why one bottle is sold every 20 seconds.


Bondi Sands Self-Tanning Foam in Dark: One sold every 20 seconds globally

Bondi Sands one bottle sells globally every 20 seconds
Bondi Sands Tanning Dark Foam, one bottle sells globally every 20 seconds

An Australian staple for tanning, Bondi Sands is also hugely popular worldwide.

The Self-Tanning Foam in shade Dark (RRP $19.95) is the most popular, selling one bottle every 20 seconds globally.

Enriched with Aloe Vera and smelling like coconut, this tanning product also nourishes and moisturises the skin.

This formula makes it streak-free and long lasting, and it foams easily.

Best applied with a mitt in even strokes, the tan dries after one hour and leaves a gorgeous, bronzed glow.

Zoe Bradbury

Zoe is a self-confessed health and fitness fanatic. She loves working out and being active, almost as much as she loves going out for brunch and eating avo toast. If she’s not in the gym, you’ll usually find her online shopping, buying something she definitely does not need, or updating her Pinterest board with travel and adventure ideas for the future. Her other loves include dark chocolate, coffee and cats, all enjoyed while watching bad (or really good?) reality TV

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