New Natural Beauty Brand, Naturally Serious



Naturally Serious is set to revolutionise the natural beauty industry and they have just launched across Sephora stores globally.

Founded by June Jacobs, this fabulous new brand is the first of its kind as it is the only organic and natural beauty brand which has been clinically tested, ranking as one of the best natural beauty brands globally by industry experts.

Surviving breast cancer, June Jacobs developed the core product of the range ‘Anti-Pollution Repair Cream’, as a relief cream to use on her radiation burns whilst undergoing treatment for breast cancer.

Receiving incredible results from the cream, which both soothed and assisted the skin recovery process after radiation, June formulated the cream in the labs of Peter Thomas Roth, which is affiliated with June Jacobs.

June has spent more than three years fine-tuning the product and also developing an incredible new range of beauty products which have been clinically proven to work and are all completely ethical too.

The range includes cleansing cream, cleansing wipes, a face cream and face serum, a lip serum, an eye cream, and a hydrating mask which can all be used day and night as the ideal skincare routine, for anyone of any age.

Each product has been carefully curated to be free from any nasty ingredients such as parabens and sulfates, are completely cruelty-free and vegan, anti-pollution free, meaning they contain no polluted ingredients and are one hundred percent certified green friendly, being made with the most ethically sourced ingredients.

Even the packaging is biodegradable, with the containers, the boxes and the fabric used for the wipes all developed to naturally breakdown and help the environment.

June’s concept was simple, create a beauty brand which can be used by all, no matter the skin concern, no matter the sex or the age, with a product which embodies exactly what real natural beauty is all about.

BB writer Rebecca Wilkinson attended the launch, which was hosted by HUSH PR in Sydney. Inspired by the brand’s transparency and authenticity, guests enjoyed a light lunch in a forest of green, where they learned all about June’s story and the history behind the creation of the product.

“It was a wonderful day learning all about the history of how the brand came to be and the why behind it. Being surrounded by a sea of green leaves, with walls, floors and tables all decked out by nature, really set the mood for this brand and created an ambient environment, reminding us of how beautiful nature really is and how it must be protected.”

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Rebecca Wilkinson


Say hello to Bondi Beauty's Beauty Columnist. Rebecca is a pescatarian, who may yet become vegan. She loves all things beauty, health & travel with a weakness for coffee. If she's not answering her mobile - it's probably because she's trying out the latest beauty craze like ice baths or rubbing smashed avo on her face. We know, what a waste of smashed avo. Reach out to her with your beauty questions.

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