5 Beauty Gurus Who Are Killing It On YouTube

woman applying purple eyeshadow on eyelid with brush.

There’s no better time to brush up on your makeup skills. These 5 makeup gurus will guide you every step of the way while you’re in quarantine.

Finally there is time to perfect your makeup look.

No matter what your skill level is right now, there is guaranteed to be a beauty guru who will help you perfect virtually any look – from that dewy everyday makeup, to dramatic eyeshadow for a party or even a professional look for a job interview

Here, are 5 makeup gurus who are rocking it on YouTube: powerhouses Carli Bybel, Jessica Clements, Wayne Goss, Jackie Aina and Lisa Eldridge. 

You don’t need to wait until quarantine is over to put your new skills to use.

Play with palettes during those video dates that have replaced girls’ nights, or wear that 5-minute makeup look for Zoom conferences with your work colleagues.

When lockdown is over, you’ll have picked up some invaluable makeup tips you can incorporate into your everyday routine and for those long-awaited nights out.

Carli Bybel

From New Jersey, Carli Bybel has amassed a following of 6.2 million subscribers since she created her channel in 2011.

She specialises in creating a wide variety of occasion makeup looks for her viewers to replicate.

Her name is synonymous with both talent and popularity on the YouTube scene.

Brunette in sparkly top smiling at camera
Carli has tutorials for nearly every occasion you can think of, from a simple everyday makeup tutorial to a classic glam birthday look.

Rather than diving straight into her tutorials, Carli loves updating her viewers with details of her personal life, often adopting a conversational tone throughout her videos.

She has tutorials for nearly every occasion you can think of, from a simple everyday makeup tutorial to a full classic glam look.

Not limiting herself to makeup, she also regularly posts videos of her everyday routines as well as hair tutorials to keep your mane looking its best.

Brunette with different makeup styles on either side of face.
Carli Bybel’s most popular video, Makeup Mistakes to Avoid + Tips for a Flawless Face, has attracted 11 million views.

One thing her fans love about her tutorial style is she leaves no detail unturned – every product, from makeup brushes to palettes, are listed in the description underneath her videos, complete with hyperlinks to products for purchase.

A surefire way for anybody to ensure they can access the right brands and products.  

 In addition to her YouTube channel, the brunette beauty also runs her own blog The Beauty Bybel, where she occasionally posts her YouTube makeup looks and the products required to create them.

Woman with black hair and glamorous makeup posing
Carli’s video, Golden Smokey Eye, Coachella Edition, was a hit on her channel, racking up close to a million views.

Jessica Clements

Boston-native Jessica Clements is a model and makeup artist who has 980K subscribers on her YouTube channel.

She focuses on creating makeup looks that are natural and understated, with just the right amount of glam to elevate your look.

Her passion for makeup truly shines through her beautifully-shot and easy-to-follow tutorials.

Brunette posing for camera
Her down-to-earth personality also makes it enjoyable to follow her steps while doing your own makeup.

As a model, she has worked with brands such as Ralph Lauren, Sephora and Chanel, so you know she’s no stranger to the beauty industry.

If you’re looking for luminous, natural-looking or classic red-lip makeup looks, Jess is your go-to girl.

Her most popular video, “Natural Defined Instagram Makeup”, has amassed 3.2 million views within two years, and highlights her love of showing off her freckles and penchant for natural makeup looks.

Brunette woman posing for camera.
Jessica Clements’ most popular video, Natural Defined Instagram Makeup, has amassed 3.2 million views.

Jess begins each of her beauty videos with a completely bare face, so you know you’re not missing out on any makeup details.

Her down-to-earth personality also makes it enjoyable to follow her steps while doing your own makeup.

In addition to beauty tutorials, she also occasionally curates lookbook, diet and skincare videos.

Brunette applying red lipstick and holding makeup mirror
Jessica Clements demonstrates how to nail the perfect red lip in her video, Romantic French Girl Makeup Tutorial.

Wayne Goss

Englishman Wayne Goss has a lot of titles under his belt – acclaimed makeup artist, YouTube personality and successful entrepreneur.

With a total of almost 3.8 million subscribers, he teaches viewers simple makeup techniques with high impact results.

Self-taught in the art of makeup and professionally trained as a makeup artist, his videos are well-known for his crystal-clear tutorials as well as practical alternatives to mainstream forms of makeup applications.

His trademark? Breaking the most complex techniques into simple, manageable segments so you can master the most intricate looks in no time.

Man applying contour on his face using brush.
Wayne Goss breaks down even the most complex makeup techniques into simple, manageable segments so you can master the most intricate looks in no time.

Although primarily focussed on makeup tips for women, Wayne also creates content specifically catered to male beauty through videos such as “Instagram Makeup for Men” and “Men’s Grooming – Looking Great Using Makeup”.

His video, “How to Contour and Highlight Like Kim Kardashian”, gave him widespread recognition on the platform.

Even today, the tutorial stands as one of his most popular with 11 million views since it has been posted.

Brunette model with eye makeup applied on her.
Wayne Goss recreates Kim Kardashian’s go-to makeup look on a model in one his video, How to Contour and Highlight Like Kim Kardashian.

Wayne boasts more than 15 years’ experience in the beauty industry, and his professional expertise shines through the spoken clarity of his tutorials as well as his pragmatic yet artistic approach to beauty.

In addition to his makeup tutorials, Wayne loves reviewing products from other beauty brands – so if you need honest opinions about that new eyeshadow palette you’ve been eyeing, or just need some ideas to update your makeup collection, his channel is a great starting point.

Man holding up eyeshadow palette
Wayne Goss reviews Charlotte Tilbury’s Dreamgasm Eyeshadow Palette.

Wayne is also a successful business owner, first launching his eponymous line of makeup brushes in 2013.

His first collection, “Wayne Goss – The Collection” was such a hit that it was sold out within minutes after its online launch.

Jackie Aina

Los Angeles-based makeup artist Jackie Aina boasts an impressive 3.36 million subscribers on YouTube and focuses on creating high-glam full-face makeup looks.

Jackie is a champion for change and a vocal proponent for the visibility of all skin tones in the beauty industry.

Through leveraging her YouTube popularity and creative aptitude by regularly uploading fresh content, she aims to break barriers and empower women no matter who they are.

Her videos adopt an engaging conversational style and her passion is palpable even through the screen.

Woman applying makeup with brush and holding makeup palette.
Jackie Aina, who champions the visibility of all skin tones in the beauty industry, demonstrates a soft glam makeup look.

Not only is Jackie highly on YouTube, she has also collaborated with multiple makeup and beauty brands such as e.l.f. Cosmetics and Sigma Beauty.

Most recently, she has collaborated with Anastasia Beverly Hills to release the “Jackie Aina Palette” in August 2019, which features 14 shades of eyeshadow.

Jackie Aina collaborated with Anastasia Beverly Hills to release her new eyeshadow set “Jackie Aina Palette”. You can purchase this from Anastasia Beverly Hills here.

In November of 2019, Jackie featured one of the most famous and recognisable personalities in modelling, English supermodel Naomi Campbell, in her video titled “Naomi Campbell Gets Glam With Me”.

Jackie guides viewers through her makeup application process while sitting alongside Naomi Campbell, who shares her own beauty tips with viewers.

The video has since racked up 1.2 million views since its release.

Naomi Campbell and Jackie Aina wearing pink robes and applying makeup.
Jackie Aina featured one of the most famous names in modelling, English supermodel Naomi Campbell, in her video titled Naomi Campbell Gets Glam With Me.

In addition to creating makeup tutorials, Jackie also regularly reviews products from other makeup brands.

If you’re searching for a beauty holy grail, she might just help you find it.

Lisa Eldridge

Lisa Eldridge is an English-New Zealand professional makeup artist, with almost 2 million subscribers on YouTube.

She specialises in recreating celebrity makeup looks as well as simple, everyday styles.

A professional makeup artist, her first ‘big break’ was when she got the opportunity to work with supermodel Cindy Crawford on behalf of ELLE Magazine at the age of 22, jumpstarting her career in the beauty industry.

Brunette smiling at camera
Lisa is a professional makeup artist who recreates celebrity makeup looks as well as simple, everyday styles.

Her looks are simple to recreate, and it helps that she has a relaxing tone of voice to go her tutorials.

One of her most popular videos, “Flawless & Chic Makeup Tutorial”, is an adaptation of the makeup look she created on Keira Knightley for the premiere of Anna Karenina.

The tutorial has since garnered a million views, with many praising the look as perfect for weddings and functions.

Brunette wearing soft eyeshadow looking at camera
Her video, Flawless & Chic Makeup Tutorial, is an adaptation of the makeup look she created on Keira Knightley for the premiere of Anna Karenina.

Lisa also runs her website (lisaeldridge.com) where she posts makeup tutorials complete with images of all products used for each look, a blog covering topics from skincare, product reviews and even makeup history.

Combining her love for beauty with her interest in history she is also an author, publishing a book in 2015 titled “Face Paint – The Story of Makeup”.

In fact, some of Lisa’s most popular tutorials feature recreating the beauty looks of historical figures and classic Hollywood starlets, including Marie Antoinette, Princess Diana, Marilyn Monroe, Elizabeth Taylor, Sophia Loren and Audrey Hepburn.

Brunette model with bright red lips and looking at camera.
Lisa recreates Elizabeth Taylor’s makeup on a model in her video, Elizabeth Taylor Inspired Makeup Tutorial.

Truly a chameleon, Lisa Eldridge is the one beauty guru you can count on time and time again, no matter the occasion.

And if you haven’t loved her yet, you will now – none of her videos are sponsored by brands in any way, and she only features products she truly loves and has used herself or on her A-list clients.

Deborah Davis

Deborah's perfect night in consists of watching reruns of Friends while getting a mani or pedi done. When she's not writing or researching the latest in beauty and health, you can find her at her piano or sipping a cup of cappuccino.

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