Rhianna broke new ground at The Superbowl showcasing her own brand of setting powder.
It was undeniably the biggest global performance of the year, and with Rhianna headlining, over 25 million fans worldwide tuned in excitedly to watch America’s annual Superbowl event.
Most were anticipating a special guest appearance during Rhianna’s Superbowl half-time performance. However, after revealing her second pregnancy, Rhianna had another guest join the stage.
That guest was her iconic Invisimatte Instant Setting + Blotting Powder from her notoriously famous, inclusive beauty brand Fenty Beauty.
Rhianna flawlessly powdered her nose and removed the shine. Because, unlike diamonds, your face should not shine as bright.
Many took to social media to praise the Barbadian performer’s clever product placement. One fan wrote, “There is nothing more Rihanna than Rihanna reapplying Fenty powder in the middle of her Super Bowl halftime show”, with another stating that “Now THAT is an influencer!!!!!”.
The perfectly planned marketing cameo was a huge success in many marketers’ eyes. Pop Base reported that “Searches for Rihanna’s Fenty Beauty soared by 833% after she promoted it during her Super Bowl half-time show”.
The Fenty Beauty Invisimatte Instant Setting + Blotting Powder (AU $49.00) is a universal skin-toned finishing powder that instantly finishes makeup by blurring the look pores, removing unwanted shine, and extending makeup wear giving skin a filter-worthy appearance.
The universal shade was developed and tested on the darkest and lightest skin tones.
Fenty Beauty is renowned for their shade inclusivity, so there is no need to worry about dreaded flash-back or ashiness once applied.
The blotting powder has a devoted fan following, and with an average 4.6/5 star rating, it’s easy to see why.
“After using this product for the past week or so I’ve been loving this setting powder,” one fan wrote. “My fine lines and pores look much less visible, and my oily skin disappears when using this. My makeup looks amazingly nice and soft. I get many compliments. I would definitely recommend.”
Even better, the Invisimatte Instant Setting + Blotting Powder is refillable and great for the makeup lovers, who are seemingly becoming more sustainable and environmentally conscious.
Undeniably, the Superbowl has become a prime advertising space for celebrities and their brands to fight over, and the Rhianna performance has now become a perfect textbook example for the marketing industry. Within the first 12 hours after her performance, Fenty Beauty generated over US $5.6 million in MIV (media impact value).