#IPLEDGE, A Movement All Australians Should Get Behind

The hosts of the well-known pop culture podcast Shameless have launched their #IPLEDGE movement which focuses on calling out negative Instagram messaging surrounding the dangerous act of tanning.

The relationship between tanning and skin cancer is not news to anyone and yet skin cancer statistics in Australia are some of the worst in the world.

According to Sun Smart, two out of three Australians will be diagnosed with skin cancer by the age of 70, making it the most common type of cancer to occur amongst Australians every year.

The Skin Cancer Foundation are desperately urging people to understand that “there is no such thing as a safe or healthy tan.”

Tanning is extremely dangerous and that is a fact.

Having dark skin as a result of basking in the sun is actually a sign that damage has occurred, that your DNA is damaged, and your skin cells are in trauma. 

With Melanoma being one of the most common cancers amongst young Australians, Shameless hosts Michelle Andrews and Zara McDonald have chosen to call out and condemn well-known influencers and brands that promote tanning activators and accelerators.

Tanning activators and accelerators are products that contain chemicals which increase the effect of UV radiation.

They make it easier to get that sun-kissed glow but at what cost?

The harm of using tanning activators can cause irreversible damage to skin cells.

Andrews and McDonald believe the production, promotion and selling of these dangerous products needs to stop immediately and are using their platform of 67 000 followers on Instagram to bring the reality of tanning to light.

The Shameless women are also encouraging their followers to get their skin checked as soon as possible at their local GPs or skin cancer councils.

As an alternative to unsafe tanning products, choose to be sun safe instead.

Here are our favourite sunscreens.

Sun Bum Premium Moisturising Lotion

If you are planning on heading down to the beach this Summer, for the body, we recommend the beautiful and natural sunscreen Sun Bum Premium Moisturising Sunscreen Lotion SPF 50+ RRP $17.99 which works to hydrate and moisturise the skin, whilst protecting it from the harmful UV rays.

For the face, well-known skincare brands and specialists Edible Beauty and Dermaviduals have launched two sunscreens to help nourish your face, feed nutrients to dry skin, all whilst protecting the skin from the UV rays of the sun.

Edible Beauty Basking Beauty Natural Sunscreen

The Edible Beauty Basking Beauty Natural Sunscreen RRP $39 is ocean-friendly, cruelty-free and vegan, is moisturising and is an anti-ageing sunscreen. Enriched with Vitamin E and Rosehip Oil to nourish the skin and provide a hydration boost. Basking Beauty is the ultimate plant-based, botanical and luxurious sunscreen. 

Dermaviduals Sunscreen SPF 15 Face Cream

For a clinical designed skincare sunscreen product, look no farther than the Dermaviduals Sunscreen SPF 15 RRP $50 which has been made with specially formulated ingredients designed to replicate the sebum of the skin, whilst boosting hydration and elasticity, all whilst giving you solid sun protection.

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