It’s now possible to be eco-friendly by simply lounging around in your underwear, as these sustainable underwear brands are helping save people as well as the planet.
Being environmentally conscious involves recycling, decreasing the use of plastic, and now purchasing and wearing sustainable underwear.
Sustainable fashion is quickly becoming the norm and tips on how to avoid environmental impact through clothes are everywhere.
‘Fast Fashion’ is the term used for the cheap, trendy mass-produced clothes sold by top retail stores like H&M and Zara. Their clothes can be stylish and enticing however, their negative impact on the environment is more dangerous than people are aware.
The idea of fast fashion is to reduce cost whilst speeding up production time – a toxic dynamic when it comes to the environment.
One of the biggest issues with fast fashion is how much carbon emission it produces, from transporting clothes from the manufacturer to the store, to when unsold clothes are thrown away on mass to landfills and can be burned. The fashion industry is responsible for 10% of global CO2 emission a year.
In fact, according to Ellen MacArthur Foundation (UK), only less than 1% of material used to produce new clothing is recycled from old clothing. And the cost of material wastage from the fashion industry is more than USD 100 billion each year.
These statistics are concerning however, everyone can start somewhere, and these sustainable underwear brands are a perfect way to be more eco-friendly.
Forget cheap textile materials as Australian brand Boody uses bamboo to create their garments. Producing harvested bamboo only requires rainwater and this case, the water used in the production process is recycled and reused.
Bamboo grows naturally and does not need pesticides, fertilizers, or irrigation to enhance growth which makes it and the clothes 100% natural.
Bamboo is also super soft and even gets softer every time its washed as its fibres line up and not move out of position.
Commonly found in skincare and beauty products, hemp is used to create WAMA products. Hemp fabric is anti-bacterial and has anti-odour properties which makes clothes soft, comfortable, and breathable.
An issue with fast fashion production is the unfair, overworked, and dangerous circumstances SOME workers are put through. So, a big goal for sustainable brands is to find factories which will turn around these issues within the industry.
WAMA’s products are manufactured in China – the worldwide leader of hemp textiles. Hemp plant is also commonly grown in small, family farms as hemp is quite niche. WAMA is vocal on their workers fair wages and living conditions as rigorous working conditions are not what sustainable ‘slow’, fashion is about.
Founded in Colorado, US, the company has become a global phenomenon. Their mission is to “build Earth’s favourite clothing company”. Pact uses organic cotton, as opposed to non-organic cotton, which means their material is free from pesticides and harmful chemicals.
Organic cotton is produced through natural farming processes which sustain soils, ecosystems, and people, using 81% less water than non-organic water.
Pact also has a clothing donation program. This allows customers to donate clothes to non-profit organisations to increase recycling and reusing clothes. In fact, the packaging they provide for donations are made from paper envelopes made from 100% post-consumer recycled paperboard and cardboard boxes.
The Aussie female-founded brand includes a collection of underwear and swimwear (are all) made from organic cotton and regenerated nylon – (wasted) nylon yarn which has been collected from landfills and oceans and brings it back into production cycles.
LÉ BUNS garments also use natural dyes from plant dyed organic cotton which completely wipe out any harmful chemicals in the process.
Their packaging is minimal. They have removed any unnecessary wrapping paper, postcards, and stickers. The boxes are all biodegradable made from recycled paper or home compost grade miller bags.
Sustainable, reusable, and leak-free underwear – the perfect combination. Australian owned and designed, Modibodi underwear is every girl’s best friend.
The brand uses fabrics including bamboo, Merino wool and microfibre to create high quality products to ensure periods are no longer an issue. Reusable undies eliminate all the waste single-use pads and tampons produce as 90% of pads and 6% of a tampon is purely plastic.
Pads especially, take over 500 years to biodegrade. The Modibodi underwear can hold up to 20ml which is equivalent to two tampons.