The Fashion Brands Who Are Cashing in on Activewear

famous fashion labels who own activewear labels

Which of your favourite fashion brands are cashing in on your fitness obsession?

From Sportscraft to Sportsgirl, some of your favourite fashion brands are cashing in in your fitness obsession.

There are tons of trusty fitness brands we’ve known and loved for a long time – think Nike, New Balance, Adidas and Lorna Jane. We’ve run marathons in their footwear, swam lengths in their swimwear and done downward dogs in their yoga pants, but we could not of done it wearing anything else, right? Well, maybe not now.

By Fashion Contributor Narissa Moeller

As more Aussie women continue to search for better health and fitter bods, it’s no surprise more brands are releasing new workout lines. Brands originally known for their fashion are mixing things up and translating trends into fresh and affordable work-out gear. Iconic clothing chains Roxy and Sportsgirl are the latest set to launch this summer in Australia but we thought we’d throw in a few more you might not have known about before.

Brands originally known for their fashion are mixing things up and translating trends into fresh and affordable work-out gear.


Bursting their way into the younger woman’s wardrobe, Sportscraft has a full range of Active-wear. Whether its yoga or running, they’ll have your entire look sorted right down to the moment you catch the lift with that hot guy you’ve been eyeing (see post-workout fashion). The range features plenty of staples in black, navy and grey that can be easily coordinated with bold colours and prints you may already have in your workout wardrobe. Available online and in-store,


For over 40 years GAP has dressed families world-wide in the best jeans, tees, hoodies and accessories, and guess what? Now women can enjoy a variety of training clothes from GAP Fit. The gear is available in long or short sleeve tops and jackets and a variety of pant lengths to suit the season. The simplicity of their pieces makes it super easy to mix and match with your already established workout wardrobe to create countless looks. This means you can go to the gym everyday and not look like you’re wearing the same thing.  They’ve free shipping online at if you spend over $50, otherwise go in-store.


Don’t let the name fool you. Can you believe up until this month, Sportsgirl had never done an active wear range? Introducing Work it Out, a collection of bright apparel, fun accessories and gym essentials they hope will put fun into any workout.  Pieces we love include the neon pink Crop Top (RRP $29.95), which matches the charcoal retro inspired Sprint Short (RRP $39.95) with contrasting pink tie, great for a summer run along the beach. Grab some socks (RRP $12.95) and a pink flip top water bottle (RRP $19.95) and totally look the part. Check out or head in-store.

Victoria’s Secret Sport

Everything you already love about their lingerie now comes in sport, and the latest addition to the range is the World’s Best Sport Bras. Sports bras are easily one of the most essential pieces for women when working out so it’s a must that it fits perfectly – and who better to get it right? The new line-up comes in sizes 32A – 38DD (that’s 10AA – 16D in Australia) and is available with the choice of maximum, medium or minimum support, depending on the activity. There are plenty of stand-out colours and patterns to play around with, so if it means we’ll have a bod like a Victoria’s Secret Angel, then we’re already sold! Head to and for a limited time, you can get free shipping + panty.

Cotton On Body Active

Cotton On Body doesn’t just stock underwear and sleepwear, it also does active-wear for women who share an equal obsession for fitness and fashion. The range is massive – from sports bras to running shorts, printed singlets, neon track pants, socks, water bottles and even headbands. You can get your entire work-out wardrobe sorted at bargain-friendly prices. Available online or in-store, it’s all too easy!


Roxy asks you to dare yourself this summer with their new Outdoor Fitness range hitting Australian stores January 2014. It features all their beloved swimsuits, wetsuits, rash guards and boardies for those water sport lovers plus much more. From lightweight jackets and fleece hoodies, hot if you’re planning a mountain hike, to all the sporting basics such as bras, shorts and tights. A stand-out this season is the fabric of their board shorts. Repreve is a recycled fibre made from recycled plastic bottles. It’s completely sustainable and feels  soft, keeping you and the environment looking good. Head to 

Repreve is a recycled fibre made from recycled plastic bottles. It’s completely sustainable and feels  soft.

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Renae Leith-Manos

Editor and Founder of Bondi Beauty

Renae Leith-Manos loves fitness, new beauty products, long chats and long flights. She is at her best when traveling the world writing about luxury hotels and Michelin Star restaurants ( She has had a colourful media career as a journalist inmagazines and newspapers, in Australia and Asia. She spends her time writing, cooking, consulting to new businesses, running and working out.

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