Think sulphates are bad for the hair? The Ordinary is debunking hair care myths, by using sulphates as a main ingredient.
Deciem, the Canadian company behind The Ordinary blew up in the skincare world for making effective and active ingredients accessible for skincare beginners. Most recently, they have come out with a hair care range that aims to debunk common myths about hair care, including the use of sulphates.
The Ordinary has launched into the hair care category and is no doubt going to take the world by storm.
In case you missed it, the Ordinary has achieved close to world domination in the beauty industry with its skincare range being accessible with lower price points, but not compromising on quality, and containing active ingredients, which opened a conversation about quality skincare at a more affordable price.
Since then, it’s become a popular brand for skincare beginners and skincare aficionados looking to boost their current routine.
The Ordinary’s latest venture includes launching into the hair care category, and debunking hair myths surrounding the range.
The Ordinary’s haircare collection includes Sulphate 4% Cleanser for Body and Hair to gently cleanse the hair, the Behentrimonium Chloride 2% Conditioner to hydrate and the Natural Moisturizing Factors + HA for Scalp to support scalp health and hydration.
Staying true to The Ordinary’s brand ethos, the hair care range will be transparent-so no frills. The formulas that include ingredients that are primarily used in skincare, which goes together in treating the hair the same way as skin.
Interestingly, the brand is using ingredients that have typically had a bad rep in the haircare department- such as sulphates.
However, The Ordinary’s hair care range is campaigning to debunk and destigmatise skincare and haircare myths, which is why sulfphates are present in this range.
In a media release, Deciem’s Chief Scientific Officer, Prudi Kaka says, “A common myth about hair care that I see quite often is that certain ingredients are universally bad for hair. This statement does not hold true as from a scientific point of view, one must consider the concentration of use, the total formulation, the pre-existing behaviour of the hair, and the specific hair concerns that need to be addressed.
For example, the anti-sulphates messaging across the industry has labelled sulphates as harsh but, when formulated properly with appropriate concentration levels, they can create a mild and effective product.”
The Ordinary hair care range is available from the Deciem website.