Circular beauty is the latest eco-friendly makeup and cosmetics trend to enter the zerowaste space.
This new eco-conscious wave of beauty focuses on using food scraps such as old carrots, coffee grains, overripe bananas and rotting apples to create sustainable beauty products.
According to OzHarvest, Australia’s top food rescue charity, in Australia “over 5 million tonnes of food ends up as landfill, enough to fill 9000 Olympic-sized swimming pools” per year.
Opting into the circular beauty trend will not only help reduce the amount of food waste that gets dumped into landfills but will also serve as a natural beauty remedy for the face and skin.
There are several beauty companies who are choosing to turn leftover food scraps into quality skincare products including The Body Shop and Kiehl’s.
There are also a few beauty companies like UpCircle andFruu who are dedicated solely to creating beauty products made from leftover natural ingredients.
UpCircle Beauty started out by repurposing coffee granules that were about to be tossed out by coffee shops all over London into body scrubs.
They have now branched out to produce face syrums as well as soap bars.
Anna Brightman, cofounder of UpCircle Beauty told Refinery29 that they are “currently looking at other ‘waste’ ingredients including by-products from hemp manufacture, olive and avocado stones and used flower petals from weddings and florists.”
Fruu is another cosmetics company that uses the by-products of processed fruit waste to craft organically sourced lip balms.
Here are some of our favourite circular beauty products in the market right now.
The Body Shop
UpCircle Beauty
FRUU