From AI To Data Theft And Triggering Videos, The Other Side of Tik Tok

By

0

Andy Warhol’s famous notion of ‘15 minutes of fame’ is long gone, and its replacement? Up to 60 seconds of fame on Tik Tok. But these 60 seconds could be coming at a big cost to viewers and makers. 

Tik Tok is the wildly successful app, that has had unbelievable success in its first two years of launching. 

However,  it does have its downsides.

As the app grows, so do the concerns surrounding the app, which stretch from cybersecurity issues, alarming content, and reputation tarnishing videos, which have gone as far as to ignite governmental action. 

In April, the Indian Government ordered Google and Apple to remove the app, after concerns were expressed over the spread of pornographic material. Further, the Indian Supreme Court dismissed the appeal to suspend the order.

  1. Artificial intelligence

Tik Tok uses Artificial Intelligence in two ways. First, to create algorithms for its users. It quickly learns an individual’S video preferences, through capturing the likes, comments and time spent on each video. 

Secondly, it uses AI to simplify editing of videos and suggests what can make a video more successful (by use of hashtags and popular songs). 

The result? A personalised stream of addicting and easily accessible content that drives user engagement. 

In short, technology is able to identify what each individual user likes, and use that to its advantage. 

The use of AI has proven extremely effective and is a credit as to why the app is so addicting, with an average tik tok user spending one hour per day on the app.

Tik Tok has been accused of Data Stealing

2. Data Stealing

There are increasing concerns that Tik Tok is gathering data from user’s content to identify, profile and track users in the United States. This comes after a class-action lawsuit was filed against Tik Tok in December. 

The lawsuit claimed that the app includes Chinese surveillance software. Additionally, its conduct is in violation of statutory and federal data, consumer and privacy protections. 

Tik Tok allegedly gathers data from its users including email addresses, IP addresses, location, and social network contacts.

3. Triggering videos

Whilst the content shown on the ‘For You’ page is curated specifically to the user, random videos can still appear.

And if just one video is watched all the way through, the AI registers this and continues to present similar content. 

As a result, young and vulnerable users can access potentially harmful content.

Pro Anorexia content frequents the app, with tips and tricks to lose weight and curb hunger being popular videos.  

Tik Tok has had trouble in the past with exposure to eating disorders

Additionally, this type of content can trigger those recovering from eating disorders. 

Despite Tik Tok having community guidelines that prohibit “content that supports pro-ana or other dangerous behavior to lose weight”, users are still being exposed to videos that glorify eating disorders.

4. Reputation Tarnishing Challenges

One of the main ways videos are made on Tik Tok is through ‘challenges’. A user (usually with high amount of followers) will make a video and challenge others to do the same.

Alternatively, a user will post a video doing something, to which other users want to try out themselves or recreate. 

For example, the ‘Towel Drop Challenge’. This challenge, although meant to be lighthearted and funny, led to some serious repercussions, not to mention embarrassment. 

The challenge had someone behind the camera (usually a girl) walk into a room with just a towel and drop it to film their partner’s reaction.

The idea is to capture a jawdropping, gawking response, however, many videos accidentally captured more than that.

Only after posting the video, some users were found out to accidentally have filmed with a reflective surface in the background, subsequently innocently exposing their naked body.   

Whilst there may be a powerful urge to join in on a trending Tik Tok challenge, it is of utmost importance to think twice before posting. 

Recent Posts:

Holy Grail Under-Eye Products for Less Than $50

These 6 budget-friendly, eye products are a must-have in your daily skincare routine. After trialling these products for over a…
Read More
Holy Grail Under-Eye Products for Less Than $50

Everything You Need to Know About Retinol Skincare

If you haven’t tried retinol, it’s time for all you retinol newbies to take the plunge Retinol (aka: Vitamin A)…
Read More
Everything You Need to Know About Retinol Skincare

Online Global Workouts You Need Now.

One of the best outcomes of the lockdown has been access to a world of online fitness. The fitness industry…
Read More
Online Global Workouts You Need Now.

Has Isolation Got You Thinking About Having A Baby?

Isolation has got many people thinking about having a baby, whether due to isolating with a partner or being unable…
Read More
Has Isolation Got You Thinking About Having A Baby?

Self-Development Courses To Up-Level In 2020

Just because 2020 has had a rocky start, doesn’t mean it has to continue for the rest of the year….
Read More
Self-Development Courses To Up-Level In 2020

Before You Speak: The Coffee That’s Redefining Instant Coffee

Before you Speak is the instant coffee you make at home that contains superfoods. Anyone who has ever fasted, knows…
Read More
Before You Speak: The Coffee That’s Redefining Instant Coffee

Finally, A Netflix Series That Stars A Brown Teenage Girl

The coming-of-age, American Netflix hit, Never Have I Ever, was more than just another trending series for brown girls everywhere….
Read More
Finally, A Netflix Series That Stars A Brown Teenage Girl

Our Fave Sydney Cafes for Brunch

The BB team share their favourite Sydney cafes for Brunch on the weekend. Zoe Bradbury: “Having grown up in a…
Read More
Our Fave Sydney Cafes for Brunch

Forget Lash Extensions – Try These Lengthening Mascaras Instead (Including one for $11.10)

These lengthening mascaras give lash extensions a run for their money. If you’re looking to rock longer lashes, but are…
Read More
Forget Lash Extensions – Try These Lengthening Mascaras Instead (Including one for $11.10)

Could This Piercing Cure Your Migraines?

If you could cure your migraines forever and simultaneously give yourself a stylish edge, would you do it? According to…
Read More
Could This Piercing Cure Your Migraines?

 

Match2Me
Tags: , , , , , ,

Montana Crabb

CONTRIBUTOR

Leave a Reply

Your email address will not be published. Required fields are marked *