Spascriptions is the latest skincare brand to Australia offering over 30 unique facial products. Hosted at Marie-France Group in Dawes Point by 360PR the launch event included a lot of nibbles, wine and a fantastic product range.
Innisfree have launched their Sydney-based Flagship store. Media were invited along to a special preview before opening it up to the general public, who were already queuing up out the door.
The large store opened with over 700 head-to-toe, revolutionary beauty products. Nikki Novakovic, spoke about how the new flagship branches out from traditional retail spaces, bringing to life a new immersive environment. Some of its interactive features include a K-Beauty Curation Space and a Recycling Zone, which encourages customers to recycle their empties through the in-store recycling program. It also has a Jeju Lounge, which is a space inspired by Jeju Island where customers can connect and engage with the brand.
UpCircle Beauty recently held a sit down breakfast with media to celebrate the launch of its highly anticipated skincare range in Australia. Hosted by 360 PR, media and influencers were treated to a delicious morning breakfast at the Atrium in the beautiful Grounds of Alexandria, where they dined on Entrees of manuka honey, toasted almond and cinnamon yoghurt pots with apple and pear compote; lemongrass and ginger tea bircher with freshly cut seasonal fruits, fresh mint and lime; and citrus cured salmon on garden herb frittata with cucumber pickle and aioli.
Main meal included either: Smashed avocado,
After trialling the products and finishing their generous breakfasts, everyone left with a goodie bag filled with the new UpCircle range.
Hosted by Little Bird PR, media and influencers recently gathered at Alibi Bar, Ovolo Hotel in Woolloomooloo to feast on a delicious plant-based high tea in celebration of a new organic and vegan skincare line.
Australian celebrity film and TV makeup artist, Nuggett McCabe, took the stage to speak about her brand, Nuggett X Charlie, which was named after herself and her late pet pug, Charlie. McCabe revealed the line is called the “happiness” range, as all products were named with “love and passion.” They were also formulated with organic, natural, vegan and botanical based anti-ageing ingredients to protect, nurture and beautify the skin. Brand ambassadors, Shae Lee Shackleford and Russell Raven, also attended the high tea to speak about their love for the products.
Abundant Natural Health have recently launched their fabulous new Magnesium range of beauty products which includes a magnesium spray, exfoliation body bar and magnesium body gel.
Media and influencers were invited to The Butler in Potts Point where they were treated to talks by Brand Ambassador, Caroline Groth, and heads of Abundant Natural Health for an exclusive breakfast launch enjoying delicious fresh fruit, nuts and yoghurt, green juices and well brewed coffee followed by pancakes and poached eggs with vegetables. Guests were also treated to hand and shoulder massages using the new products by Abdundant Natural Health. The event was hosted by Niche Marketing.
Global beauty brand Loreal held an exclusive launch at upmarket champagne bar Reign in Sydney’s QVB to celebrate self-empowerment.
Bondi Beauty Founder Renae Leith-Manos attended to hear a panel of ambassadors including Rachael Finch, Dami Im and Melanie Vallejo talked about their challenges and self-empowering moments in life.
The newest additions to the brand’s collection were also launched, as guests dined on canapés and champagne.
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