This Makeup Trend is the Perfect Way to Bring in the New Year

this makeup trend to bring in the new year

Fun makeup looks are one way to bring in the New Year, but shimmery, unmissable details are the ultimate makeup trend to stand out.

This year, inner-eye accents are the trend, whether it be out of eyeshadow, glitter, or gems.

Celebs like Zendaya and Shay Mitchell have all been seen rocking this inner-eye trend.

And the best thing? There are multiple ways to do it.

Before applying any form of shimmer, create a base for the eye, whether that be a neutral eyeshadow look or a single nude eyeshadow all over the lid. This helps highlight the details of the inner eye look when it is applied.

When applying the inner-eye makeup, accentuate the small area that is within the inner eyelid.

the makeup trend to bring in the new year
There are multiple ways of achieving the inner-eye trend.


This might be the easiest way of spicing up the inner corner of the eyes as shimmers and glittery shadows can be found in almost any eyeshadow palette.

PRO TIP: If you do not have a little brush handy to reach the inner corners of your eyelid, apply the glitter to the tip of your pinky finger and apply. This will give the same effect as any brush and can easily get into the tiny space.

new year makeup trend
Create a base for the eye as prep for the shimmer.

Here are some shadows to try:

HOURGLASS – Scattered Light Glitter Eyeshadow ($41)

For a Creamy Yet Glittery Formula

new makeup trend

This scattered glitter eyeshadow by Hourglass reflects off light to give the eyes a high impact sparkle.

Using a hybrid cream formula, it is reflective, buildable and adds a buildable yet delicate shimmer to the eyes, especially when used on the inner corners.

They come in 9 shimmery shades and are the perfect addition to any New Year makeup look to achieve a more multidimensional look.

BOBBI BROWN – Shimmer Brick ($80)

For a High-End Shimmer

new year makeup trend

With 5 glitters packed into one compartment, Bobbi Brown’s shimmer brick is all it takes to achieve a glow not only on the inner eyes, but also all over the face.

It can be used as a brush-on illuminator, blush enhancer, and of course – on the eyelids and inner corners.

CHARLOTTE TILBURY – Eyes To Mesmerise ($44)

For a Soothing Shimmer

new year makeup trend

This is one of the key products in Charlotte Tilbury’s One-Minute No-Mirror Makeup look and is her ultimate foolproof product.

Not only does it provide a natural everyday shimmer for the eyelids, the water-infused formula also provides a cooling effect on the eyes to give instant relief.

The glide-on formula is easy to apply and does not drag the skin around the eyes.

It is infused with Vitamin E (to hydrate and provide antioxidant protection) and soft-focus illuminating pigments (to smooth over lines and imperfections).


Applying inner-eye makeup using a liquid shimmer will guarantee a pop of colour that will last all day and night.

Here are some products to try:

STILLA – Shimmer & Glow Liquid Eye Shadow ($34)

For a shimmer that can be taken on-the-go 

new year makeup trend

Coming in 9 different shades ranging from gold to light purple, the Stila liquid eye shadow provides a versatile shimmer that can be subtle or fully pigmented when layered.

The packaging is convenient and easily fits into a purse or handbag and can be taken on a day or night out.

The formula sets quickly, is non-tacky and non-transferrable. To add to the convenience of the product, it does not require primer.

SEPHORA COLLECTION – Colourful Special Effect Liquid Eyeshadow ($20)

For an affordable shimmer

new year makeup trend

With a matte yet glitter finish, this liquid eyeshadow is the ultimate inner-corner addition with shades ranging from gold to blue, and even grey.

The applicator is comfortable and precise, allowing it to get as close to the eyelid as possible and gliding on smoothly.

Apply with your fingertips or any flexible blending brush.


Using gems will create a 3-D effect and is sure to draw attention to the inner corners of the eye.

Giving a different look and feel to the typical shimmery eye shadow or liquid shimmer, its light-reflective properties are the ultimate New Year’s look. 

To get even more creative, use pearls instead of gems.

Try this:

MCoBeauty Sparkle Face & Body Jewels ($10)

For a Three-dimensional Sparkle

For an extra dimension of bling, stick a single gem (or even a few, if you prefer) to create a reflective and unique inner corner look. The jewels already come with adhesive, making them ready to go.

Phoebe Tran

Phoebe is an early riser who always starts her day with a cup of coffee, waiting for the postman to deliver her latest online purchase. She is very passionate when it comes to shopping, writing and social media. During her spare time she is searching for the latest online trends in beauty and fashion to try, which adds to her online shopping addiction. When not surfing the internet, you will find her head in a novel (either crime, thriller and even classics), or doing puzzles that take hours on end.

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