From Bondi to Kirribilli, Glebe to Gordon, weekend fashion markets are a staple for many Sydneysiders who enjoy fresh air on quiet mornings while supporting local businesses or hunting for unique, affordable clothing.
However, there’s a lesser-known secret: many clothing vendors at these fashion markets aren’t established businesses but everyday people looking to declutter their wardrobes. With the right approach, anyone can do it too.
This is an unequivocal guide to selling clothes at a Sunday market based on firsthand experience.
The Process
Step One: Choosing a Location
Selecting the right fashion market is crucial. While Kirribilli and Bondi are popular choices, sellers should opt for a convenient location, whether accessible by car or public transport.
Scouting different fashion markets is essential, as stall prices vary significantly. Below is a brief comparison of Sydney fashion market stall rental costs:
Bondi: $100–200
Glebe: $125
Gordon: $40–130
Kirribilli: $110
Manly: $90–120
Rozelle: $75
Most fashion markets offer table and marquee hire for an additional fee. Insurance is mandatory, and costs differ by location, but usually cost in the $20-30 range.
A cost-effective strategy is partnering with a friend to split expenses and sell items.
Step Two: Planning the Logistics
After selecting a fashion market and booking a stall, the next step is organising the finer details.
Most expenses come from additional necessities like coat hangers, clothing racks, and garment bags. Kmart sells affordable clothing racks ($10), but assembling them on market day may be time-consuming. Lightweight garment bags are preferable to bulky suitcases, as they save space and are easier to transport.
Money handling is another consideration. Due to the nature of the market, cash and card options are both needed. Bring a cash float of $60 worth, with one $20 note, two $10 notes, and four $5 notes. On top of this, many vendors use PayID to do online transactions. Having a sign with PayID on it makes transactions easier, and it comes with the added benefit of only needing to set up PayID on a banking app, unlike Square, which incurs surcharges for using their services
Transportation is another key consideration. Drive or take public transit? This affects how much inventory can be brought to the market. Enlisting a friend with a car can be a huge help.
Pricing strategy is equally important. Should items be pre-priced, or will prices be decided on the spot? Being selective with inventory is crucial—during one market day, only 10 items can be sold, so prioritisation matters. A $5 bargain bin or a discounted suitcase bundle for unsold pieces can help clear stock later.
Step Three: Market Day—What to Expect
Market day is unpredictable, with sales varying widely.
Arriving early is critical. If the fashion market opens at 8:30 AM, setting up by 7:00 AM is advisable. Transporting items from the car to the stall can take time, requiring multiple trips and parking considerations. Public transport eases parking hassles but limits how much can be carried. Late arrivals risk losing their stall to walk-in vendors.
Be wary. Thieves usually arrive early to steal from unknowing sellers, so ensure your inventory is constantly supervised.
Throughout the day, sellers will encounter several key types of buyers:
1. The Poachers – These early birds swarm stalls when they open, often targeting bulk deals. A recommended strategy is to offer leftover items in a suitcase for a fixed price ($50–$250)—someone will likely take the lot.
2. The Vintage Sellers – Well-dressed and skilled at bargaining, these buyers arrive early but avoid the bulk crowds. If they show interest in an item, sellers should mark it up by three times the intended price (e.g., list a $20 item at $60) and negotiate to around $40. Vintage sellers often resell these pieces at higher prices in Inner West Vintage Stores.
3. The Regulars – These friendly, frequent marketgoers make up most interactions. Pricing should be fair, with minimal haggling, as they’re more likely to buy if they like an item.
4. The Latecomers – Appearing toward the end of the day, these shoppers often buy pieces that haven’t sold yet. Lowering prices slightly can secure last-minute sales, which is better than taking items home unsold.
