Rhode is officially launching at Mecca this month and Bondi Beauty is here to break down the three Rhode products most likely to be an instant sell out.
It’s official: Rhode is coming to Australia. Gone are the days of asking that one distant cousin in the US to ship over the Peptide Lip Tint. Hailey Bieber’s cult beauty brand will officially launch at Mecca Bourke and George Street flagship stores as well as online on the 12th of February and at all other Mecca stores the following day (a very strategic move for boyfriends to line up just before Valentine’s Day).
For those of you new to the brand, Rhode Skincare is a collection of curated, science-backed, cruelty-free skincare and makeup essentials, founded by model Hailey Bieber, designed to give her signature “glazed donut” skin. Since its launch, the brand has built a cult following off minimalist branding, skin-first formulas and, of course, the viral phone-case lip gloss holder.
Rhode’s Mecca arrival follows e.l.f Cosmetics buying the brand in 2025 for a reported US$1 billion, cementing Rhode’s transition from celebrity side project to beauty industry heavyweight.
While Rhode’s range is intentionally small, demand certainly isn’t. With limited stock and inevitable sell-outs expected, these are the three products shoppers will be racing to get their hands on first.
- Bondi Beauty’s first-to-go favourite: Peptide Lip Tint
- Bondi Beauty’s skincare worth the spend: Glazing Milk
1. Peptide Lip Tint
The product that started it all, with a tinted twist. Before Rhode was an established brand, the Peptide Lip Treatment was one of the items that put the brand on everyone’s radar, and our punter’s tip is that the Peptide Lip Tint will be the first product to sell out once it hits Mecca shelves.
Part lip balm, part gloss, part treatment, the Peptide Lip Tint delivers sheer, wearable shades with serious hydration. Powered by peptides to hydrate and plump lips, shea butter to moisturise, and vitamin E to protect against external stressors.
Consider this the Rhode rite of passage, an effortless, throw-in-your-bag that shoppers will be snapping up fast.
2. Glazing Milk
It might not be the first Rhode product to sell out (that title belongs to the Peptide Lip Tint), but if there’s one skincare product that genuinely lives up to the hype, it’s the Glazing Milk.
After chatting with a few Mecca store girls ahead of launch day, this was by far the skincare product everyone is most excited to get their hands on.
Designed as the second step in your skincare routine after cleansing, this lightweight, milky essence preps the skin by deeply hydrating and strengthening the skin barrier, for an extra glow before serums and moisturiser. It’s ideal under makeup in the morning for a smooth, luminous base and works just as well at night to replenish and comfort the skin.
Formulated with three ceramides to support and repair the skin barrier, alongside Vitamin E, glycerin and a mineral complex of magnesium, zinc and copper, the Glazing Milk helps soothe irritation, reduce visible redness and leave skin noticeable softer.
A show pony in the skincare industry, the Glazing Milk has received the National Eczema Association Seal of Acceptance and was named Best Essence in the 2024 Allure Best of Beauty Awards.
3. Pocket Blush
At Bondi Beauty, we’re all about beauty that keeps up, from morning jogs to the job, and the Rhode Pocket Blush is the ultimate on-the-go essential for any pocket rocket. Compact, creamy and effortlessly blendable, it’s the perfect product to put on in the back of an Uber or mid-coffee run.
A true ‘clean girl’ staple, shying away from heavy foundation and powdery blush looks, this formula melts seamlessly into skin, giving a natural finish. It’s buildable without ever feeling heavy, making it perfect for a subtle wash of colour or a more sculpted blush moment.
As an insider beauty tip, all you need for ‘zoom meeting makeup’ is a touch of blush to look fresh and put-together, making the Pocket Blush a no-brainer to keep in your bag at all times.
Bonus: it layers beautifully under the Peptide Lip Tint for a monochromatic makeup look that feels effortless rather than overdone.
So, with that said, Bondi Beauty wishes you luck and may your desired Peptide Lip Tint shade be in your favour.
