This year you can buy the fashions online straight from the catwalk at MBFWA.
Cameo from Mercedes-Benz Fashion Week Australia.
The ever-evolving world of fashion has taken on a fabulous new attitude at this years Mercedes-Benz Fashion Week in Sydney, and it includes you.
For the first time ever, fashion lovers are able to shop designer pieces the moment they come roaring down the runway, meaning no more waiting months and months for collections to hit retail stores.
It doesn’t matter if you’re a guest at the show, or viewing the live stream from home, all you need to do is head online to MBFashionWeek.com, click and order the Spring/ Summer pieces you covet, and you’ll receive the items soon after.
You don’t even have to be on a computer, as technology by ShopReply allows viewers to shop by tweet or text as well.
All you have to do is tweet the word SHOPTHERUNWAY to @MBFWBoutique or text SHOPTHERUNWAY to +61 417 645 503 and pictures of the available pieces to buy will be sent straight to your phone.
Some of the brands available include iconic Australian designer Carla Zampatti and her daughters label, Bianca Spender, as well as Gail Sorronda, By Johnny, Ginger & Smart, Kahlo,Talulah and more.
The “see now, buy now” component is a very exciting way designers are able to share exactly what you see on the runway and create a fabulous shopping experience for everyone.
“The initiative helps convert consumer interest into commercial outcomes for our designers, and provides an added value and measurable benefit of staging their MBFW show,” says Catherine Bennett, SVP and Managing Director, IMG Fashion Events and Properties.
Got to love technology.
By Fashion Contributor Narissa Moeller