Here are the new natural beauty products just launched in Sydney.
Hosted by SHAPR at the Acre Eatery in Camperdown, beauty media guests were invited along to celebrate the launch of the new Superfood inspired skincare range by Essano.
The new Essano Superfoods range is made up of products that feature three hero ingredients: cinnamon, turmeric and kale. Five of the products are Certified Organic but the world’s largest certification body, Eco-Cert.
Guests enjoyed a breakfast made from ingredients inspired by the new products, like cinnamon porridge and turmeric juice.
Natural New Zealand brand Trilogy launched two new skincare products at a fabulous breakfast in Surry Hills. Held at Fotonomo, which means to give back, the brand launched CoQ10 Eye Recovery Concentrate with Hyaluronic acid & caffeine to brighten the under eye.
A fabulous overnight-mask, is perfect for flying as it doesn’t whiten or look too full-on.
Media were invited by Little Bird PR to the bright and airy La Porte Space in Rosebery to hear about the newest beauty innovations in hair styling and makeup brush cleaning.
Three amazing beauty tool brands were on show: The Dafni Hair Straightener, the StylPro makeup brush cleaner, and the soon to be launched in Australia, cult US brand Hot Tools, celebrating their revolutionary hair curler.
Held high in the Hacienda Lounge of the Pullman Hotel in Circular Quay, media and influencers were invited by Moskos PR to join Nu Skin’s Pacific team and celebrate their new launches.
With Insta-friendly product displays scattered throughout the venue, guests mingled and tested products before gathering for a presentation from Dr. Dana® Nail Care System founder Dr. Dana Stern. Following a Q&A, guests were welcome to try the Dr. Dana® Nail Care System – guaranteed to rejuvenate the nail – ourselves.
Other products at this launch were: Sunright® Insta Glow, Sunright® Sunscreen SPF30+ and Sunright® Lipbalm with Sunscreen. RAU™ Dew Anything Multitasking Creamy Oil, the RAU™ In The Rau™ Dry Body Oil and RAU™ Marula Raw Beauty Oil. POWERlips Fluid and the AP24® Smile Pop Lip Gloss
Hosted by 360PR at the Wella Studios in Surry Hills, media and beauty influencers were treated with a makeup masterclass by Sarah Laidlaw. Greeted with champagne and canapés on arrival, everyone mingled and snapped photos of the brush collections before taking their seats for the masterclass.
With over 26 years of experience in the makeup industry, Laidlaw expertly explained each and every Real Techniques brush and its uses while doing a Spring Racing-appropriate makeup look on her model Catherine.
Held in the beautiful La Porte Space, Rosebery, Dot&Ribbon PR invited guests to learn about the new skincare range by expert beauty brand Mavala from Switzerland.
Over multiple sessions throughout the day, Beauty Media were walked through each of Mavala’s latest innovations in skincare. The brand decided to launch the naturally active and fool-proof Mavala Swiss Skin Solutions after decades of fusing Swiss nature and cosmetology together.
Each attendee was treated to a sit-down skin consultation with Mavala’s Tanya Andrews. Andrews asked for any skin concerns, and then offered a comprehensive solution blending the brand’s streamlined skincare collection into a tailored regime.
French natural beauty brand La Roche-Posay hosted an educational breakfast at Clean Treats in Doody Street for beauty editors.
The brand launched four innovative new products, including Respectissime, a volume mascara with ceramide to strengthen lashes and three Toleraine Ultra face products with ingredients to actively soothe sensitive skin. Breakfast was clean & healthy and included nourishing, natural smoothies.
Scientific Communications Manager Rachel McAdam and Dermatologist, Dr Cara McDonald (Complete Skin Specialiss, VIC) with Bondi Beauty Founder Renae Leith- Manos and Andrea Ferrari from Esprit magazine.
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