The British Government is waging war on sugary products in the face of excessive consumption, particularly amongst children. Sugar has been named as the number one cause of Britain’s obesity crisis, particularly soft drinks which have no nutritional benefit.
Limits on portion sizes, restrictions on advertising and a ban on discounted chocolates are all up for discussion. The proposed campaign will target people of all ages, but especially children.
A campaign within schools has been devised to educate children about the dangers of excessive consumption, and to introduce them to healthy food choices. They will be advised away from soft drinks and chocolate in favour of water and fruit.
Fruit juice, soft drinks, lollies, chocolate, cakes, sweets and ready-meals are the main culprits as well as smoothies, as most are loaded with sugar. More fibre to reduce the incidence of heart disease, diabetes and bowel cancer is another element in a nutritional program being discussed.
Its claimed one in three children is overweight by the time they leave primary school. More than a quarter have tooth decay.
The statistics in Australia are similar.
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