Urban Decay Is On The Way

US cult cosmetic brand Urban Decay will be on sale in Australia this Friday.


Urban Decay will be making its mark on the Australian beauty market as Mecca Maxima launches their products this Friday 27th March. The edgy makeup company was founded in California in 1996 and has become a firm favourite in the U.S. Europe and the Middle-East.

Owned by L’Oréal since 2012, with a strict policy against animal testing, it is safe to predict that Aussies will go crazy for this brand too.

European Bondi Beauty Writer Anita Senior has been a fan of the brand for years. Here are her favourite products:

  1. COMPLEXION PRIMER POTION Brightening and Tightening

This product is vegan and is used to reduce the appearance of fine lines and wrinkles and create a smooth blank canvas before makeup application. Give your face a boost and reduce tiredness too. RRP $44



When it comes to eyebrows this season, bigger is better. There has been an influx of products on the market to keep up with the current trend. Learn how to frame the face like a pro with the brow box. The kit comes with everything you need to maintain and define the brows. RRP $42


  1. NAKED Eyeshadow Palette

Natural makeup and the ‘barely there’ look is big this season andthis best selling palette. While there are Naked 2 and Naked 3 products on the market, you can’t mess with a classic. There are neutral shades that blend effortlessly with some darker hues to add drama for nightwear too. RRP $78


  1. AMMO Eyeshadow Palette

Ammo is a funky nod to 90s grunge with some of the best-selling Urban Decay shades of all time inside. The palette hosts shades with clever names that reflect city life like ‘smog’ and ‘oil slick’ and an intense pigment for eyes that smoulder. Unfortunately this won’t be available in Australia but it is definitely one to look out for on your travels.


  1. DE-SLICK Oil-Control Makeup Setting Spray

De-Slick is also vegan.The mist is light on the skin and helps maintain a matte complexion for hours. Perfect for a night on the town when reapplication is not an option. RRP $44


  1. MELTDOWN Makeup Remover

Never underestimate the importance of taking off make-up and letting skin breathe at night.The cranberry and raspberry scent smells amazing. Meltdown is compact so you can take it anywhere. That means no excuses for committing the biggest beauty sin of all – leaving your makeup on all night.  RRP $34



If you can’t make it to the launch, check out these products and more at Mecca online.





Anita Senior

Media graduate of the Irish-Jamaican persuasion. Cinephile, recovering coffee addict and nail art enthusiast. Wanderluster at heart.

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