In an industry crowded with high-end options and generic basics, Bubble Skincare has carved out a unique space, offering effective, playful, and affordable products for young skin.
Founded by Shai Eisenman, Bubble Skincare is on a mission to make skincare both accessible and joyful—without compromising on quality or results.
With a community-first approach and a dedication to delivering products that truly serve their users, Bubble recently expanded to Australia, launching in Priceline stores nationwide.
Founder Shai Eisenman, shares the inspirations and strategies that fuel Bubble’s success and vision for changing the skincare game.
The Spark Behind Bubble Skincare
What inspired you to create Bubble, and what makes it unique in the skincare market?
“Bubble was born out of a simple realisation—skincare for younger consumers was either pricey or outdated. Walking through the skincare aisles, it seemed like you had to either pay a premium for innovation or settle for the same formulations that haven’t evolved in years.
I wanted to create a line that was effective, affordable, and above all, fun to use. Bubble combines high-quality ingredients, clinical effectiveness, and a playful, joyful experience—all for under $30 AUD. From the start, our goal was to transform the industry and meet a real need with something fresh and meaningful”.
Putting Community First
Bubble is known for its “community-first, brand-second” approach. What does that mean to you?
“Our brand would be nowhere without our community. We have a powerful co-creation model driven by insights and feedback from more than 60,000 brand ambassadors.
This isn’t just about launching products; it’s about listening to what people want in their skincare routines and working with top dermatologists and chemists to bring those desires to life.
Every decision is rooted in serving our community, from formulation to product launch. If we’re ever faced with a choice between profit and serving our customers, we always choose the community”.
Co-Creating for Better Skincare
You crowdsource new formulations. What benefits have you seen from this approach?
“When we researched the market, it was clear that most brands targeted people over 25, leaving younger consumers with limited, often ineffective options.
So, we started speaking with Gen Z focus groups in 2018, and these conversations evolved into a 60,000-strong community that helps shape our product line. By listening to this audience, we’ve created products that feel genuinely relevant and loved by our users. That’s why we see such loyalty and engagement, especially among younger consumers who feel invested in Bubble’s journey”.
Community-Driven Product Success
How has community involvement directly benefited your products and brand?
“Our community is our secret weapon. We don’t just create products for people; we create them with people. We talk to our community daily, take their feedback seriously, and even involve them in testing products before launch.
Products need at least a 90% approval rating from our ambassadors before they make it to stores. This process may slow us down, but it’s invaluable for meeting our customers’ expectations.
With their input, we’ve successfully launched everything from cleansers and moisturisers to serums and sunscreens that are not only effective but affordable too”.
Balancing Community and Expertise
Bubble’s products are developed with input from dermatologists. How do you balance community feedback with expert input?
“Our formulations are crafted by an all-female in-house team, supported by our Dermatology Advisory Board, which includes eight dermatologists. Every product undergoes rigorous testing and must meet the approval of both our community and experts.
If our community doesn’t approve at least 90%, we go back to the lab. This balance between expert guidance and real user input keeps our products innovative and ensures they truly meet people’s needs”.
Keeping Quality Affordable
With rising costs, why is it important for Bubble to offer high-quality skincare at accessible prices?
“Affordability is central to our mission. We want everyone to have access to premium-quality skincare without the high cost.
To make this happen, we take lower margins and invest strategically. It’s a trade-off, but we believe it’s worth it to keep our products accessible. Bubble’s pricing approach means more people can access skincare that genuinely works without compromising on quality”.
Prestige Products at Accessible Prices
Bubble offers what you call ‘prestige products at lower prices.’ What drives this philosophy?
“It’s simple—everyone deserves great skincare. We’ve partnered with retailers like Priceline in Australia, Walmart and Ulta in the U.S., and Boots in the U.K. and Ireland to reach a broad audience.
This strategy helps us make our products accessible to both big cities and smaller communities. By keeping our prices low, we spread happiness and confidence without barriers”.
Prioritising Integrity Over Marketing
In the beauty industry, many brands cut costs with harmful chemicals. How does Bubble maintain integrity while keeping prices low?
“We keep our margins lower than most and make smart choices on where to invest. Instead of pouring money into ads, we focus on PR, social media, and most importantly, our community. This approach allows us to rely on word-of-mouth and authentic support from our users, which keeps our prices down while maintaining quality”.
Preventative Skincare Over Anti-Aging
Bubble emphasizes preventative skincare over anti-aging. Can you explain this approach?
“Ageing is a positive, natural process. We believe in supporting your skin today to keep it healthy for tomorrow. Preventative skincare is about protecting and preserving your skin barrier with gentle, effective products, rather than using harsh anti-aging formulas. It’s a philosophy that values long-term health over quick fixes”.
Bubble’s Australian Debut and Bondi Launch
What inspired you to launch in Australia, and have you visited Bondi?
“Australia was a natural choice—our top international market for direct-to-consumer sales. We partnered with Priceline to make Bubble widely available across the country.
Australians, like our U.S. and U.K. customers, want easy, effective skincare with a touch of fun. And yes, I recently visited Bondi! We held a launch event at Icebergs overlooking Bondi Beach. It was beautiful, and I’m thrilled that Bubble is now part of the Australian beauty scene.”
With its playful branding, affordable prices, and deep connection to the community, Bubble is proving that great skincare doesn’t have to be exclusive. By listening, innovating, and making joy an essential ingredient, Bubble is leading a fresh wave in beauty—one that’s accessible to all”.
