The team at Bondi Beauty tested the viral tubing mascara, X-Tend Lash, from MCo Beauty. See whether it lives up to the hype.
MCo Beauty, one of Australia’s largest and most successful beauty brands, are notable for their affordable alternatives to luxury makeup products. The team at Bondi Beauty trialled their X-Tend Lash, a tubing mascara formulated to be volumising and lengthening, to see if it lives up to luxury counterparts.
MCo Beauty, founded nine years ago in Australia, are well known for creating simple and affordable skincare and makeup. Some of their products have been called ‘dupes’, or inexpensive products with similar formulation or packaging to luxury makeup products.
The better-known dupes include their Highlight and Glow wands, and the Lip Oil Hydrating treatments. They’re increasingly popular products because they range from one third to one half of the price of luxury makeup and work just as well on all skin types.

The X-Tend lash formula is supposedly duping a similar luxury tubing mascara from brand Kevin Aucion. It claims to be smudge-proof, water resistant and safe for sensitive eyes whilst also providing a glossy, deeply coloured and buildable coating to eyelashes.
Tubing mascara is progressively becoming more popular because it prevents damage to eyelashes and mitigates fallout through its formulation and removal process. It’s simple: just use some warm water to gently wipe the product off, and it will come fall in small clumps, leaving eyelashes intact, thick and strong.
The X-Tend Lash mascara has been released in three colour options: Brown, Black and Clear. The colour range provides something for everyone, especially those looking for a softer effect on their eyes with lighter or clear mascaras. An additional perk: there are almost no tubing mascaras in brown on the market.
The team, each with different skin tones and preferences, tried the mascara. Here’s what they thought:

Rebecca Wilkinson
Content Creator
“I am extra fussy when it comes to mascaras… and with Tubular mascaras, I am even more fussy, as I find a lot of tubular mascaras layer way too thick and heavy on the lashes.
The MCo Beauty X-Tend Lash Mascara really impressed me and my lashes. I found the formulation light and easy to apply, and easy to remove also.
It isn’t heavy and I found it less damaging to my lashes – meaning, no lash losses after removal (which is always a plus). It gives a nice length to lashes, without giving it an overly false look to my lashes
With the price point at RRP $28, I rate this product 10 out of 10.”

Saras Naidu
Content Creator
“The MCo Beauty mascara is definitely a 9/10.
The mascara has a smooth texture that glides on easily without clumping. It’s free from any unpleasant fragrance, focusing solely on delivering great results.
Applying it is a breeze. It coats my lashes evenly and beautifully. I appreciate that there are no chunky bits, which makes for a flawless application.
It performed excellently and I would absolutely buy this.”

Lysa Phy
Content Creator
“It is a good dupe for other, more expensive mascaras out there.
The packaging is simple yet luxurious, and it’s the perfect fit for a makeup bag. The texture is really creamy – exactly what I’m looking for in a good mascara.
Whilst it has a good feel, it didn’t last all day, and it did stain my eyes.
I rate this a 7/10.”

Ava Smith
Bondi Beauty Contributor
“I have used this mascara for years – and I love it.
I have naturally curly and long eyelashes, however the ends are blonde. I use just a little bit of mascara to naturally enhance my lashes but need something I can use frequently which won’t damage my eyelashes in the long run. This mascara absolutely provides what I need.
The tubing element of the mascara is great. It comes off really well, and that’s what I prioritise when looking for a mascara. Also, for the price, the product’s performance is really strong.
I will certainly be using this in future. A strong 8/10 for me.”

Emily Barrow
Founder of You Go, I Go UK
“The X-Tend Lash mascara added visible length to my lashes. The volume added is decent, and I didn’t reapply throughout the day.
It added fullness, but layering might be necessary depending how thick/dramatic you want the look.
The product lasted all day without smudging and needed waterproof eye make-up remover to get it off.
Great product – would recommend. 8/10.”